Drake London vs Keon Coleman: Who Should You Start?
There is a real production gap between these two wide receivers. Drake London (Atlanta Falcons) averaged 14.0 PPG over 12 games in 2025, outscoring Keon Coleman (Buffalo Bills, 6.4 PPG) by 7.6 points per week. That separation would need a significant matchup swing to overcome.
The per-game difference of 7.6 points favors Drake London, though savvy managers know that gap can shrink or widen depending on the weekly slate. Defensive matchup, recent scoring trends, and health status all shift the calculus from one wide receiver to the other.
Target volume is the story here. Drake London saw 112 targets in 2025, while Keon Coleman drew 59. That workload gap usually translates into a higher weekly floor for Drake London, even in weeks where Keon Coleman posts the bigger ceiling game. Consistency-minded managers lean toward target share; boom-bust managers chase the upside.
Both share a Week 12 bye, which matters for roster construction. If you are stacking wide receivers this deep on your bench, plan your replacement wide receiver early.
